Activating people through videos

At Spring Green Communications, we help companies move beyond information and into emotional connection. Our video work is designed to activate audiences, build alignment and inspire action. Through strategy-driven storyboarding, thoughtful scripting and collaborative editing, we transform complex messages into compelling narratives that drive engagement and strengthen culture. 

For Phillips 66, we’ve created a collection of videos addressing diverse needs, including: 

• A Commercial Explainer Video to simplify complex capabilities for customers, employees and stakeholders. 

• United Way & Good Energy Campaign Hype Videos to energize participation and showcase authentic employee impact. 

• A Women’s Network Anthem Video to celebrate leadership, connection and inclusion across the company.

We partnered closely with subject-matter experts and employees across multiple locations to ensure authenticity and clarity. Our process included: 

• Storyboarding and Scripting: Breaking down intricate technical processes into simplified, audience-aligned narratives. 

• Collaborative Editing: Shaping cinematic and animation-driven pieces that reflected brand voice and cultural priorities. 

• Authentic Storytelling: Elevating real employee voices and experiences to spark connection and momentum. 

Each video was crafted to be both strategic and emotionally resonant, whether explaining commercial capabilities, energizing campaigns or reinforcing inclusion. 

The resulting videos became foundational assets across Phillips 66: 

• The Commercial Explainer Video improved clarity and consistency in customer, investor and employee education. 

• The United Way & Good Energy Campaign Hype Videos drove participation, amplified community partnerships and fueled two of the most successful campaigns in recent years. 

• The Women’s Network Anthem Video set a strong brand identity for the network, reinforced commitment to inclusion, and continues to support recruitment, retention and belonging. 

Together, these projects demonstrate how video storytelling can activate culture, inspire action and strengthen alignment across audiences.