Project Summary
Reaching today's audiences requires new thinking. For University of Washington Continuum College, it meant exploring a more human, accessible format.
Our Approach
We provided end-to-end editorial guidance, project management and production oversight to ensure the podcast was clear, compelling and professionally executed. Working in close partnership with Audiotocracy Podcast Production, we helped shape the concept, refine episode themes and maintain a consistent tone across the series. Our role was to bridge strategy and storytelling, translating institutional knowledge into engaging audio content while keeping the project on time and on track.
The Impact
Learn/Earn/Relearn gave Continuum College a new platform to connect with audiences beyond traditional marketing channels. By embracing podcasting, the client expanded their reach, strengthened their voice and created content that listeners could engage with anytime, anywhere. The series elevated Continuum as leaders in the continuing education space, leading to the hosts being invited to testify to a Future of Work Subcommittee at the Washington State Legislature.
