Energizing your culture

Culture becomes powerful when it moves beyond posters and PowerPoints to something employees can see, feel and live every day. At Spring Green Communications, we help organizations activate cultural priorities through storytelling, strategic engagement and experiences that strengthen connection and pride.

When Phillips 66 refreshed its corporate values and behaviors, it needed a campaign to reach 13,000 employees across hundreds of locations. 

We partnered with the HR and internal communications teams to design a rollout that was experiential, scalable and memorable. Our activation strategy blended insight with creative execution to spark alignment and momentum enterprisewide. Key elements included: 

• Leadership messaging to reinforce values and behaviors. 
• Signage and visibility materials to embed culture. 
• Customized SWAG for every employee worldwide.  

The campaign delivered a cultural re-launch that strengthened understanding, reinforced alignment across teams and geographies elevated employee pride in living the values and behaviors every day. From frontline to C-suite, the initiative embedded culture as a driver of connection, performance and shared momentum.