Spring Green Communications proudly announces Nellie Betzen’s promotion to vice president.
Since joining the agency in 2019, Nellie has led key accounts, including Phillips 66 and Argus Companies, and she consistently brings sharp strategy, a commitment to client success and a growth mindset.
“Nellie wows Spring Green clients,” said Tia Over, owner and president. “While she’s a writer and communicator at heart, Nellie brings her MBA mindset to the work, providing invaluable business savvy to comms and marketing counsel. She approaches challenges with an eye on outcomes, shaping strategies that influence the audiences our clients care most about. Her perspective elevates our company, our teams and our work.”
Nellie is passionate about using strategic communications to drive business value. She has a particular love for speechwriting and developing comprehensive internal and external campaigns. She develops and executes communications for every audience, including board members, executives, employees, customers and consumers. From a Spring Green leadership perspective, Nellie strengthens the agency’s foundation and future direction — stewarding financial strategy, architecting our project‑scoping tool and helping define the agency’s first AI Principles.
“Spring Green has been a special place to build my career over the last seven years, and I’m honored to step into a more formal leadership role as we build the agency for the future,” Nellie said. “I’m proud of our small, but mighty machine and extremely grateful for the smart, creative and supportive colleagues I get to work with every day.”
Before joining Spring Green, Nellie spent nearly a decade working in Houston’s energy sector, leading work across public relations, internal and executive communications, brand management and advertising. She has delivered award-winning internal communications for major corporate transformations, managed iconic consumer brands and built data-driven marketing campaigns that strengthened revenue and brand visibility.
Connect with Nellie on LinkedIn.
