Shelby Oppel Wood

Shelby Oppel Wood is a strategic writer with 25 years of experience in communications and journalism. She specializes in content strategy and creation, message development and multi-channel creative campaigns. Shelby draws on her 15-year journalism background with The Tampa Bay Times and The Oregonian to research and write successful story pitches, branded content, guest columns and in-depth narrative reports that bring clarity to complexity. After more than a decade of working with creative agencies, she can develop the big campaign idea and a zingy tagline, then roll it out with a brand manifesto, video scripts and digital storytelling that spark interest and inspire action. She is a veteran interviewer, fluent in social media and loves speechwriting.

A quick study who thrives on variety, she has partnered with clients in public health, energy, utilities, education, housing, philanthropy and government.

Originally from North Carolina, Shelby earned her Bachelor of Arts in English from Duke University. Off the clock, she enjoys running, reading, live music and spending time with her husband and two teenage daughters. Her favorite race so far was the 2019 NYC Marathon. She lives in Southwest Portland.