In this PR Daily article, Melissa Mathews describes why Ukraine is winning the PR war. “The Ukrainian people, led by their young and charismatic President Volodymyr Zelenskyy, have become the underdogs we’re all rooting for. While I defer to others to comment on military strategy, as a communicator I can’t help but notice how well…
Read MoreOne of our favorite things is helping clients tell their stories to the audiences who matter, and sometimes that means helping them define their brand or reinforcing their value proposition. Last fall, we got to redefine our own brand by renaming our company, which is an exercise that doesn’t come around too often. Our company…
Read MoreThe global public relations firm Edelman recently released its annual trust barometer, and it’s full of bad news for our institutions. The pandemic, politics and social unrest have eroded trust across the board, especially in media and government. As a result, people are looking for someone or something to trust. It’s an opportunity – but…
Read MoreAs we began the year, we were hoping for less uncertainty and more calm. We’ve learned to live with the ever-evolving pandemic, but new worries and world events are once again testing our ability to respond, adapt and get our routines back on track. We have also come to realize that routines, particularly work routines,…
Read MoreA colleague recently shared with me this quote from American astronaut and physicist Sally Ride: “I would like to be remembered as someone who was not afraid to do what she wanted to do, and as someone who took risks along the way in order to achieve her goals.” – Sally Ride When I read…
Read MoreOnce upon a time, we were two young communicators working at the nation’s space agency. That incredible experience planted a seed of an idea: that engineers and scientists, educators and professionals who think big need smart communicators to help them cut through complexity, tell clear stories, and reach audiences that matter. That’s how Spring Green helps our clients every day, and we are excited to add something new. Welcome to the inaugural edition…
Read MoreIn this Strategic Communications blog post, Tia Over writes about the essential human need to be heard, seen, and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense political environment. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their…
Read MoreTia Over recently sat down with Eastmoreland Living, a monthly magazine based in the Pacific Northwest, to talk about her career at Spring Green Communications and the company’s 100% remote work model. Plus, she shares a few of her tips for being a pro communicator.
Read MoreSustainability reporting is often thought of as a once-a-year effort that centers on the publication date. But that method brings a lot of heavy lifting: gathering data, confirming numbers and finding case studies, photos and highlight stories, and then pushing subject matter experts and executives to review and approve under strict deadlines. It’s a heavy…
Read MoreIn this Strategic Communications blog post, Tia Over writes about anticipating the right turns to take along the planning path and understanding the stakeholders that influence decision-making. Here are some approaches that professional communicators can take to work more collaboratively. ” As collaborative communicators, we shouldn’t be afraid to respectfully ask hard questions and challenge…
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