In “Communications Lessons Inspired by Being a Coach,” Nellie Betzen writes about how her experiences on the court, as a player, a coach and a fan, influenced her comms career. Read the full story in PRsay. by Nellie Betzen
Read MoreESG is a hot topic, and while it’s in the news almost daily, the term is still often misunderstood. So let’s start by defining it. ESG stands for “Environmental, Social and Governance.” Investors use these three factors, along with traditional financial metrics, to measure investment decisions, and that’s why it’s critical to have a communications…
Read MoreIt was a hot and humid June morning in Houston, Texas, and I was uncomfortably eight months pregnant with twin boys. I could hear my 2-year-old daughter giggling as she played in the other room with her grandpa while I took a phone call that would prove to be life-changing. The call was with Melissa…
Read MoreI’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small tactic to make your company stand out. When it comes to wooing…
Read MoreHumor can be an effective engagement tactic in speechwriting, but it can also be disastrous if misused. See Jane Campion’s Critics Choice Awards acceptance speech blunder if you want a lesson in what NOT to do. We’ve seen other famous people throughout history successfully humor us with their speeches. Comedy writer and actress Mindy Kaling…
Read MoreOne of our favorite things is helping clients tell their stories to the audiences who matter, and sometimes that means helping them define their brand or reinforcing their value proposition. Last fall, we got to redefine our own brand by renaming our company, which is an exercise that doesn’t come around too often. Our company…
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