Helping Our Clients Shine
We believe the value of our work is judged by our ability to help clients shine. Whether it’s through written words, digital platforms or coveted media coverage, we’ve celebrated a wide range of success with our diverse clients.
Showcasing your people strategy
Highlighting a company’s approach to its people through storytelling.
Investors and potential employees are two of your most important audiences. They expect transparency and reliable data and want to see how your company is fulfilling its promises to employees and the community. Since 2020, we’ve worked with the team at Phillips 66 to produce an annual human capital management report, which provides a comprehensive look at the company’s approach to its people. The report highlights how the Houston-based company is building a high-performing organization working on the challenges of the energy transition, strengthening its culture, developing a diverse talent pipeline and compensating and rewarding employees.
Our expertise starts with strategy and content planning and ends with writing, editing, design and final proofreading, resulting in a polished publication that provides insight into the human side of Phillips 66. Check it out
Showcasing your people strategy
Helping you make the best impression
Conference preparation support for a seamless experience
In-person events and conferences are some of the most valuable ways to engage with your stakeholders. We help our clients put their best foot forward through event communications and collateral support. Each year, we work with fuels infrastructure engineering firm Argus Consulting and its software subsidiary SAIM from the start of conference preparations on logo and theme design, invitations, presentation prep, onsite signage and more, creating a seamless, cohesive conference experience each time.
Helping you make the best impression
Getting your voice heard
While written communication may be the bread and butter of the marketing world, if you’re looking to move beyond words on a page (or, these days, a screen), you may want to do what our University of Washington Continuum College clients did and make a podcast. We provided editorial guidance, project management and production oversight, in partnership with Audiotocracy Podcast Production, for Learn/Earn/Relearn, a limited-series podcast that launched in September 2022. Have a listen
Getting your voice heard
Making the most of speaking and presenting opportunities
Public speaking and presentation skills aren’t just for formal speeches. You need them in meetings, networking events, trade shows and hallway (or Zoom room) conversations. We work with clients to refresh and advance skills. From updating a LinkedIn profile or crafting a targeted CV to perfecting an elevator pitch and nailing a client presentation, we’ve got you covered.
When it comes to raising your professional profile, we’re here for you. Finding high-profile speaking opportunities at selective conferences, preparing a successful pitch and delivering an inspiring and informative talk can be a tall order. Let us help you.
We helped a University of Washington client do it in 2022 for SXSW EDU — the annual education-focused event in Austin, Texas.
Making the most of speaking and presenting
Showing up on social
Creating social media graphics for a broader reach
Compelling social media graphics and clever copy help convey an organization’s values and activate followers to share stories that raise awareness for projects and priorities. Spring Green has helped companies like the Pacific Northwest general contractor Hoffman Construction with graphic design and content for their social media, DEI and recruiting efforts.
Showing up on social
Helping business leaders share powerful messages
Getting a thousand of your customers together in one room is a massive opportunity to prove brand value, establish trust in leadership and sustain customer loyalty. When all eyes are on you at a customer conference, you want your words and presentation to pop. We helped deliver that outcome for our Phillips 66 clients at the 2022 Phillips 66 Marketing Conference in Las Vegas. We worked with five of their leaders to develop speeches that inspired customers to embrace innovation, try new things and win in the marketplace with Phillips 66 brands.
Helping business leaders share powerful messages
Providing help when and where it’s needed
We partner with like-minded agencies and consulting groups to provide extra capacity and capabilities for their clients' most critical projects. We're great at collaborating, seeing what needs to be done and jumping right in. That can-do attitude and our coast-to-coast presence has gotten us to space launches, movie premieres and more — and makes us a go-to partner on new business proposals.
Providing help when and where it’s needed
Sustainability reporting
Storytelling with passion and purpose
Since 2016, we’ve worked alongside the team at Phillips 66 to put together a sustainability report that serves the company’s stakeholders. From investors to employees, to college students and ESG ratings firms, the report is many things to many people. Our job is to help serve all those audiences and make it interesting at the same time. We’re part of the entire process: planning, budgeting, researching, writing, designing, gaining approvals and publishing. Results tell the rest of the story: increased ratings year over year, and positive reviews all around, it’s a challenge we’re honored to take on.
Telling your sustainability story
Ready for anything
The time to prepare is now.
No organization wants to face a crisis, but if 2020 taught us anything, it’s to expect the unexpected. By the time the COVID-19 pandemic struck, we had already created or enhanced crisis plans for three of our clients thanks to our proactive approach. Our crisis experience spans nearly two decades of leadership changes, oil spills, aviation disasters – even a space shuttle tragedy. Our process always begins by defining the ground rules, identifying critical resources, and working through specific scenarios your organization might face. And when a “bad day,” or a ”bad year” in 2020’s case, does strike, we’re here for you.
Ready for anything
Words for the big stage
All the ways engineers amaze:
The Engineering 100
Content publishing made easy
Engineers are having a moment. Engineering drives business and innovation, and shapes issues of global importance like public health, energy, defense and development. Engineers sit in more corner offices of Fortune 500 companies than any other profession. And at every level, businesses are working overtime to recruit, train and retain them. The innovations engineers bring to life have an impact on everything we do, everywhere. Companies have compelling stories to tell about how their products and services are helping people reach personal and professional heights – while enjoying healthier, safer lives. To celebrate these stories, The Mathews Group published a monthly newsletter called The Engineering 100 with a reach of 55,000 people in the engineering space. Articles were easily digested at exactly 100 words – hence the name!
Content publishing for engineering leaders
A digital home for product discovery
Creating an essential digital marketing platform soup to nuts
SAIM engaged us to develop the strategy, content, user experience and design for SAIM.com. From identifying key stakeholders and building core messages, to implementing lead capture techniques, the SAIM.com web experience nurtures a prospect from awareness to interest. It is the foundational tool in the company’s digital marketing program.
A digital home for product discovery
Engaging a company’s most natural ambassadors
Creating share-worthy content
We understand the value of sharing your company’s story in a reputable way. One of the best ways to do that is using an already engaged, well-informed audience – employees! To complement Phillips 66’s employee engagement efforts, we provide content creation for the company’s Employee Ambassador program. By developing concise, yet impactful social share graphics and copy, employees have desktop and mobile access to content important to them and can share via social platforms to their friends, family and professional peers.
Engaging a company’s most natural ambassadors
Image courtesy of UW Continuum College.
Thought leadership that makes you think
Securing media coverage for University of Washington Continuum College
Since 2016, we’ve represented UW Continuum College to national and regional business, academic and consumer press and managed reactive requests. Our earned media efforts around UWCC thought leadership and program announcements have garnered coverage in: Inside Higher Ed, The Seattle Times, GeekWire, Seattle Business magazine, The Costco Connection, eWeek, TechRepublic and Digital Trends LIVE. We also provide communications planning and counsel on positioning for key initiatives in the Continuum College program portfolio, helping the team consider key themes we’re seeing from industry and our work supporting corporate communications clients.
Image courtesy of UW Continuum College.
Thought leadership that makes you think
Image courtesy of Nature’s Path.
Organic communications
Speechwriting for CEO of world’s largest organic breakfast food cereal company
In 2020 we were thrilled to do short-term communications project work for Nature’s Path, the British Columbia-based organic foods company. When co-founder and CEO Ratana Stephens was honored with the Influential Women in Business Award from the Business in Vancouver news journal, The Mathews Group provided speechwriting and briefing backgrounder for the event.
Going organic for communications
Making a movement more accessible
Resource guides help you help others
When you’re the expert, people turn to you for insight, explanations and resources. Our answer for higher education’s 60-year curriculum (60YC) movement is an easy to navigate one-stop shop. Here, we pulled together all things 60YC to showcase the movement and help people understand exactly what it means to be a modern lifelong learner.
Making a movement more accessible
Image courtesy of Phillips 66.
Celebrate success
Inspire your team with the stories they probably don’t know
For many companies, there are great things happening every day: philanthropy and community service, innovations and efficiencies that save time, money and people power, and new products and services that help your customers and clients. Celebrating wins is a morale booster and an inspiration for collaboration and creativity. Every year, we assist in video scripting and creating event collateral for Phillips 66’s Golden Shield Awards ceremony honoring outstanding employee accomplishments.
Celebrating your company’s biggest assets
Impactful graphics magnify your story
Share your story on social media with polished pieces that pop
Bringing forward the best bites from your stories and designing shareable social media graphics boosts your leaders’ voice. Our design team can suggest the best layout pairing your branding, logo, photos and quotes and give your company or organization something to share – on LinkedIn, across social networks and on your company website.
Impactful graphics to magnify your message
Engineering your best story
Our presentation training and coaching helps engineers bust complexity
We are not engineers, but we help other engineers present themselves to the best of their abilities – sometimes to share their innovation or process improvement with key stakeholders, and other times to build around a concept that matters to the future of their work. We’ve trained engineers leading major structural engineering projects, advising Fortune 500 companies on sustainability engineering practices, developing flight systems for aerospace companies, as well as engineering leaders in-the-making. In addition to training corporate and higher ed clients, our members enjoy presenting at industry conferences from the Society of Women Engineers and Women Who Code organizations. It’s always a joy to spend time with engineers from across America doing cutting-edge and meaningful work.
Engineering your best story
Image courtesy of UW Continuum College.
Memorable messages
Sometimes it’s just time for a refresh
Your team members know the mission, and they deliver. But sometimes we all get so busy doing what we do, that we need a reminder about how to share the vision with customers, clients, investors, industry peers or potential partners. It’s called the curse of knowledge. In our work with the University of Washington’s Continuum College, we focus on helping the team create memorable, effective conference presentations, writing academic articles that engage and invite discussion, and building relationships on campus and in the community.
Memorable messages that inspire engagement
Crisis tips for engineers
What every engineer needs to know when a crisis arises
Engineers are often called upon in a crisis, as leaders or subject matter experts. One key to success is to practice your communication skills ahead of a crisis. We can help you do that. We shared tips for engineers in the media spotlight in the Engineering Career Coach podcast.
Crisis tips for engineers
Recruiting communications across platforms
Helping organizations attract top talent
Recruiting and retaining a qualified workforce doesn’t happen by accident. Clear and convincing communications play a major role. From showcasing competitive differentiators to DEI values, to highlighting employee benefits to career paths, Spring Green crafts impactful brochures, event signage, websites, videos, ads and social media graphics that capture prospects’ attention. See a few examples of our work for the Pacific Northwest’s largest commercial contractor, Hoffman Construction Company, and the country’s largest fuels engineering group, Argus Consulting.
Recruiting communications across platforms
Non-Profit Work We Are Passionate About
Spring Green’s values of Skills, Service and Spirit are reflected in our volunteer work. In 2022, we provided nearly $40,000 in pro bono services to nonprofit clients The Dian Fossey Fund and Ameena Project.
A decade of difference
Raising awareness for the much-needed education, nourishment and hope provided to Kenyan children and families through Ameena Project
In 2022, Spring Green helped celebrate 10 years of Ameena Centre, an early elementary school in Kiang’ombe, Kenya. Storytelling took shape in the form of ‘Then/Now’ social graphics on Facebook, impactful posters and a video produced in collaboration with our creative partners at Mountain Hut Media. The posters and video were showcased at the Portland-based nonprofit’s tenth anniversary celebration event.
Ameena 10 Years
Amplifying your event
Providing event communications support
We’re here for your organization’s biggest milestones. For our pro-bono clients at the nonprofit Dian Fossey Gorilla Fund, that meant traveling all the way to Rwanda for the ceremonial opening of the Fossey Fund’s new Ellen DeGeneres Campus. We provided event communications support, which included coordinating with Ellen’s team and other partners, speechwriting for an audience of dignitaries and celebrities, handling media relations for onsite and remote journalists, and issuing news and image releases. We were so proud to see our agency name listed among the in-kind donors to the campus, and Melissa even got a chance to say hi to the real VIPs — the gorillas!
Amplifying your event
Designed for success
Impactful campaign logo raises funds and awareness
We helped our friends at the Dian Fossey Gorilla Fund, the world’s largest and longest running gorilla conservation organization, design a campaign logo for the World Gorilla Day celebration. Our designer collaborated closely with the client on a high-impact layout that incorporated a historic photo of a well-known gorilla with modern elements representing Africa, as well as a call to conservation action. The logos graced t-shirts that were the centerpiece of a successful fundraiser, which increased sales over previous years. Field researchers modeled the tees from the legendary Karisoke Research Center in Rwanda.
Designed for success
Getting ink on the biggest day for philanthropy: Giving Tuesday
Pro bono client Ameena Project lands opinion piece on Giving Tuesday
We’ve worked with the Portland-based non profit Ameena Project since 2012, helping share their work operating an early education school serving 100 families in a recovering slum outside of Nairobi, Kenya. On Giving Day 2019, we helped co-founder Anne May pen an opinion piece and land it on the opinion page of The Oregonian.
Getting ink on Giving Tuesday