Helping Our Clients Shine
We believe the value of our work is judged by our ability to help clients shine. Whether it’s through written words, digital platforms or coveted media coverage, we’ve celebrated a wide range of success with our diverse clients.
Ready for anything
The time to prepare is now.
No organization wants to face a crisis, but if 2020 taught us anything, it’s to expect the unexpected. By the time the COVID-19 pandemic struck, we had already created or enhanced crisis plans for three of our clients thanks to our proactive approach. Our crisis experience spans nearly two decades of leadership changes, oil spills, aviation disasters – even a space shuttle tragedy. Our process always begins by defining the ground rules, identifying critical resources, and working through specific scenarios your organization might face. And when a “bad day,” or a ”bad year” in 2020’s case, does strike, we’re here for you.
Ready for anything
Sustainability reporting
Storytelling with passion and purpose
Since 2016, we’ve worked alongside the team at Phillips 66 to put together a sustainability report that serves the company’s stakeholders. From investors to employees, to college students and ESG ratings firms, the report is many things to many people. Our job is to help serve all those audiences and make it interesting at the same time. We’re part of the entire process: planning, budgeting, researching, writing, designing, gaining approvals and publishing. Results tell the rest of the story: increased ratings year over year, and positive reviews all around, it’s a challenge we’re honored to take on.
Telling your sustainability story
Getting ink on the biggest day for philanthropy: Giving Tuesday
Pro bono client Ameena Project lands opinion piece on Giving Tuesday
We’ve worked with the Portland-based non profit Ameena Project since 2012, helping share their work operating an early education school serving 100 families in a recovering slum outside of Nairobi, Kenya. On Giving Day 2019, we helped co-founder Anne May pen an opinion piece and land it on the opinion page of The Oregonian.
Getting ink on Giving Tuesday
Words for the big stage
All the ways engineers amaze:
The Engineering 100
Content publishing made easy
Engineers are having a moment. Engineering drives business and innovation, and shapes issues of global importance like public health, energy, defense and development. Engineers sit in more corner offices of Fortune 500 companies than any other profession. And at every level, businesses are working overtime to recruit, train and retain them. The innovations engineers bring to life have an impact on everything we do, everywhere. Companies have compelling stories to tell about how their products and services are helping people reach personal and professional heights – while enjoying healthier, safer lives. To celebrate these stories, The Mathews Group published a monthly newsletter called The Engineering 100 with a reach of 55,000 people in the engineering space. Articles were easily digested at exactly 100 words – hence the name!
Content publishing for engineering leaders
A digital home for product discovery
Creating an essential digital marketing platform soup to nuts
SAIM engaged us to develop the strategy, content, user experience and design for SAIM.com. From identifying key stakeholders and building core messages, to implementing lead capture techniques, the SAIM.com web experience nurtures a prospect from awareness to interest. It is the foundational tool in the company’s digital marketing program.
A digital home for product discovery
Engaging a company’s most natural ambassadors
Creating share-worthy content
We understand the value of sharing your company’s story in a reputable way. One of the best ways to do that is using an already engaged, well-informed audience – employees! To complement Phillips 66’s employee engagement efforts, we provide content creation for the company’s Employee Ambassador program. By developing concise, yet impactful social share graphics and copy, employees have desktop and mobile access to content important to them and can share via social platforms to their friends, family and professional peers.
Engaging a company’s most natural ambassadors
Image courtesy of UW Continuum College.
Thought leadership that makes you think
Securing media coverage for University of Washington Continuum College
Since 2016, we’ve represented UW Continuum College to national and regional business, academic and consumer press and managed reactive requests. Our earned media efforts around UWCC thought leadership and program announcements have garnered coverage in: Inside Higher Ed, The Seattle Times, GeekWire, Seattle Business magazine, The Costco Connection, eWeek, TechRepublic and Digital Trends LIVE. We also provide communications planning and counsel on positioning for key initiatives in the Continuum College program portfolio, helping the team consider key themes we’re seeing from industry and our work supporting corporate communications clients.
Image courtesy of UW Continuum College.
Thought leadership that makes you think
Image courtesy of Nature’s Path.
Organic communications
Speechwriting for CEO of world’s largest organic breakfast food cereal company
In 2020 we were thrilled to do short-term communications project work for Nature’s Path, the British Columbia-based organic foods company. When co-founder and CEO Ratana Stephens was honored with the Influential Women in Business Award from the Business in Vancouver news journal, The Mathews Group provided speechwriting and briefing backgrounder for the event.
Going organic for communications
Making a movement more accessible
Resource guides help you help others
When you’re the expert, people turn to you for insight, explanations and resources. Our answer for higher education’s 60-year curriculum (60YC) movement is an easy to navigate one-stop shop. Here, we pulled together all things 60YC to showcase the movement and help people understand exactly what it means to be a modern lifelong learner.
Making a movement more accessible
Image courtesy of Phillips 66.
Celebrate success
Inspire your team with the stories they probably don’t know
For many companies, there are great things happening every day: philanthropy and community service, innovations and efficiencies that save time, money and people power, and new products and services that help your customers and clients. Celebrating wins is a morale booster and an inspiration for collaboration and creativity. Every year, we assist in video scripting and creating event collateral for Phillips 66’s Golden Shield Awards ceremony honoring outstanding employee accomplishments.
Celebrating your company’s biggest assets
Impactful graphics magnify your story
Share your story on social media with polished pieces that pop
Bringing forward the best bites from your stories and designing shareable social media graphics boosts your leaders’ voice. Our design team can suggest the best layout pairing your branding, logo, photos and quotes and give your company or organization something to share – on LinkedIn, across social networks and on your company website.
Impactful graphics to magnify your message
Engineering your best story
Our presentation training and coaching helps engineers bust complexity
We are not engineers, but we help other engineers present themselves to the best of their abilities – sometimes to share their innovation or process improvement with key stakeholders, and other times to build around a concept that matters to the future of their work. We’ve trained engineers leading major structural engineering projects, advising Fortune 500 companies on sustainability engineering practices, developing flight systems for aerospace companies, as well as engineering leaders in-the-making. In addition to training corporate and higher ed clients, our members enjoy presenting at industry conferences from the Society of Women Engineers and Women Who Code organizations. It’s always a joy to spend time with engineers from across America doing cutting-edge and meaningful work.
Engineering your best story
Designed for success
Impactful campaign logo raises funds and awareness
We helped our friends at the Dian Fossey Gorilla Fund, the world’s largest and longest running gorilla conservation organization, design a campaign logo for the World Gorilla Day celebration. Our designer collaborated closely with the client on a high-impact layout that incorporated a historic photo of a well-known gorilla with modern elements representing Africa, as well as a call to conservation action. The logos graced t-shirts that were the centerpiece of a successful fundraiser, which increased sales over previous years. Field researchers modeled the tees from the legendary Karisoke Research Center in Rwanda.
Designed for success
Image courtesy of UW Continuum College.
Memorable messages
Sometimes it’s just time for a refresh
Your team members know the mission, and they deliver. But sometimes we all get so busy doing what we do, that we need a reminder about how to share the vision with customers, clients, investors, industry peers or potential partners. It’s called the curse of knowledge. In our work with the University of Washington’s Continuum College, we focus on helping the team create memorable, effective conference presentations, writing academic articles that engage and invite discussion, and building relationships on campus and in the community.
Memorable messages that inspire engagement
Crisis tips for engineers
What every engineer needs to know when a crisis arises
Engineers are often called upon in a crisis, as leaders or subject matter experts. One key to success is to practice your communication skills ahead of a crisis. We can help you do that. We shared tips for engineers in the media spotlight in the Engineering Career Coach podcast.
Crisis tips for engineers
Recruiting communications across platforms
Helping organizations attract top talent
Recruiting and retaining a qualified workforce doesn’t happen by accident. Clear and convincing communications play a major role. From showcasing competitive differentiators to DEI values, to highlighting employee benefits to career paths, Spring Green crafts impactful brochures, event signage, websites, videos, ads and social media graphics that capture prospects’ attention. See a few examples of our work for the Pacific Northwest’s largest commercial contractor, Hoffman Construction Company, and the country’s largest fuels engineering group, Argus Consulting.
Recruiting communications across platforms