In this Strategic Communications blog post, Tia Over writes about anticipating the right turns to take along the planning path and understanding the stakeholders that influence decision-making. Here are some approaches that professional communicators can take to work more collaboratively.
” As collaborative communicators, we shouldn’t be afraid to respectfully ask hard questions and challenge “the way we’ve always done it.” After all, what a company’s leaders or marketing teams want to say isn’t necessarily what their audiences need to hear. “
Tia Over, Executive vice president & coo, Spring green communications
Read the full article on the PRSay blog.