How Collaboration Enriches Communication

In this Strategic Communications blog post, Tia Over writes about anticipating the right turns to take along the planning path and understanding the stakeholders that influence decision-making. Here are some approaches that professional communicators can take to work more collaboratively. 

” As collaborative communicators, we shouldn’t be afraid to respectfully ask hard questions and challenge “the way we’ve always done it.” After all, what a company’s leaders or marketing teams want to say isn’t necessarily what their audiences need to hear. “

Tia Over, Executive vice president & coo, Spring green communications

Read the full article on the PRSay blog.