Sustainability reporting is often thought of as a once-a-year effort that centers on the publication date. But that method brings a lot of heavy lifting: gathering data, confirming numbers and finding case studies, photos and highlight stories, and then pushing subject matter experts and executives to review and approve under strict deadlines.
It’s a heavy lift.
But it doesn’t have to be that way.
Make reporting a regular activity. Break it down and pull together the information continuously. Educate your communicators and managers about what makes a great proof point, and get them in the habit of forwarding those great stories to your team. Source photos all year long. Make sustainability a priority every day, and when report season rolls around, you’ll be glad you did.
We’ve been helping clients with sustainability reporting since 2014. It’s rewarding to bring a year’s worth of progress into focus for employees, investors and communities. If it’s your first report, we can help you make sense of the process and make a plan to reach a desired publish date with a flawless end product. If you’ve been doing this for a while, you might benefit from a fresh perspective and new ideas. Our team of former journalists, corporate communicators and sustainability specialists is here for you.
By Katherine Brennecke