When we think about communication, most of us think first of words. But for a truly cohesive, immersive communications program, organizations should also consider how they go beyond the written word, using their whole creative toolbox. Visual elements play an important role in capturing attention, conveying messages and creating a memorable brand identity or campaign. …
Read MoreAt Spring Green Communications, our long-term client relationships demonstrate that our work is appreciated and valued by those on the receiving end, and that’s often validated by others. We are excited to highlight the awards our work has recently garnered. We collaborated with Phillips 66 to help bring its 2022 Marketing Conference to life through…
Read MoreWhen global public relations firm Edelman released its annual 2023 Trust Barometer, the big news for our clients was that trust is now considered the “ultimate currency.” A majority of survey respondents reported that they consider their employer to be more trustworthy than the media, corporations, governments, advertisers and (not surprisingly) social media. Wow —…
Read MoreEarth Day is next week — April 22 — and that means it’s a great time to talk sustainability. Most companies mark the day in some way, but make sure you’re celebrating in a way that rings true. If you aren’t authentic in your Earth Day communications, your stakeholders — and your internal teams —…
Read MoreA colleague recently shared with me this quote from American astronaut and physicist Sally Ride: “I would like to be remembered as someone who was not afraid to do what she wanted to do, and as someone who took risks along the way in order to achieve her goals.” – Sally Ride When I read…
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