What a Holiday Classic Can Teach Us About Business

By Donna Gorman | October 6, 2022 | Comments Off on What a Holiday Classic Can Teach Us About Business

The holiday decorations went up in stores weeks ago, and you know what that means: It’s almost time for your annual viewing of the movie “Elf.”  When it came out in 2003, the movie, starring Will Ferrell as a human raised by Santa’s elves, became an instant holiday classic, perfect for family movie night at…

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Are You Sharing Your People Story? 

By Nellie Betzen | October 6, 2022 | Comments Off on Are You Sharing Your People Story? 

ESG is a hot topic, and while it’s in the news almost daily, the term is still often misunderstood. So let’s start by defining it. ESG stands for “Environmental, Social and Governance.” Investors use these three factors, along with traditional financial metrics, to measure investment decisions, and that’s why it’s critical to have a communications…

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Ready to Learn/Earn/Relearn? Give This Podcast a Listen

By Sarah Morrow | October 6, 2022 | Comments Off on Ready to Learn/Earn/Relearn? Give This Podcast a Listen

These days, it seems like I’m asked for a podcast recommendation every week. The good news is: I finally have an answer. Learn/Earn/Relearn, from University of Washington Continuum College Vice Provost Rovy Branon and UW Communication Leadership Co-Founder Hanson Hosein, is interesting, presents information in digestible chunks and makes me think in new ways —…

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Life’s a Pitch: How to Get Yours Noticed 

By Tia Over | October 6, 2022 | Comments Off on Life’s a Pitch: How to Get Yours Noticed 

Traditional media may not be what it once was but it’s still an important channel to reach customers and key audiences. We picked the brain of one of our favorite pitch guys, Michael Lindenberger, about what organizations should keep in mind for their 2023 media engagement strategy.  Michael has seen the highs and lows of…

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You’re Invited! How to Plan the Perfect In-Person Event

By Spring Green Communications | October 6, 2022 | Comments Off on You’re Invited! How to Plan the Perfect In-Person Event

When the pandemic struck and the world took time off from in-person meetings, most of us said goodbye to planning and attending special events like conferences, training sessions and workplace holiday gatherings. Now that we’re moving back to “normal,” where we see one another face-to-face, it’s time to brush up on what goes into organizing…

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The Summer of (Comms) Crises

By Melissa Mathews | July 8, 2022 | Comments Off on The Summer of (Comms) Crises

It’s getting hot in here. And we’re not talking about the weather. This summer, businesses and organizations are finding themselves in constant reaction mode due to quick-moving domestic and international developments. The Supreme Court’s reversal of Roe v Wade. Repeated mass shootings. Inflation, supply chain and recessionary concerns. The ongoing conflict in Ukraine.  It’s tempting…

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Are You Still Linking In?

By Melissa Mathews | July 7, 2022 | Comments Off on Are You Still Linking In?

When LinkedIn started back in 2003, it was an effective networking tool for businesspeople. But lately, despite growing to include 830 million members worldwide, it’s become less useful as a tool to connect with colleagues and potential contacts.  What happened? For starters, it’s been overrun with spammy advertising. In just one 24-hour period a few…

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Recognizing And Celebrating Others — Including Our Own Founder

By Nellie Betzen | July 6, 2022 | Comments Off on Recognizing And Celebrating Others — Including Our Own Founder

It was a hot and humid June morning in Houston, Texas, and I was uncomfortably eight months pregnant with twin boys. I could hear my 2-year-old daughter giggling as she played in the other room with her grandpa while I took a phone call that would prove to be life-changing.  The call was with Melissa…

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Make Me Care: Why People Should Drive Your ESG Report 

By Katherine Brennecke | July 5, 2022 | Comments Off on Make Me Care: Why People Should Drive Your ESG Report 

Sustainability reporting is important — arguably essential.  You already know that — and so does everyone else. Just google “what percentage of companies publish a sustainability report,” and you’ll have so many metrics it will be hard to choose one to reference. So how can you ensure your report stands out?  Sustainability reports have evolved…

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Your Brand Is Your Recruiting Tool

By Nellie Betzen | July 4, 2022 | Comments Off on Your Brand Is Your Recruiting Tool

I’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small tactic to make your company stand out.  When it comes to wooing…

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