When we think about communication, most of us think first of words. But for a truly cohesive, immersive communications program, organizations should also consider how they go beyond the written word, using their whole creative toolbox. Visual elements play an important role in capturing attention, conveying messages and creating a memorable brand identity or campaign. …
Read MoreCEOs frequently rise to the top based in part on charisma. They tend to be quick thinkers and quick talkers. But once they land in the corner office, they can’t just speak off the cuff anymore. Instead, the savvy ones turn to professional communicators to prepare for speeches, social media posts or media engagements. They…
Read MoreIn “Communications Lessons Inspired by Being a Coach,” Nellie Betzen writes about how her experiences on the court, as a player, a coach and a fan, influenced her comms career. Read the full story in PRsay. by Nellie Betzen
Read MoreAs professional communicators, we get paid to use our words. But sometimes even the best wordsmiths need to stop talking and start listening. Check out this recent story by Spring Green’s Executive Vice President Tia Over about learning to embrace the sound of silence. Read the full story in Ragan.com. by Tia Over
Read MoreWhen global public relations firm Edelman released its annual 2023 Trust Barometer, the big news for our clients was that trust is now considered the “ultimate currency.” A majority of survey respondents reported that they consider their employer to be more trustworthy than the media, corporations, governments, advertisers and (not surprisingly) social media. Wow —…
Read MoreEarth Day is next week — April 22 — and that means it’s a great time to talk sustainability. Most companies mark the day in some way, but make sure you’re celebrating in a way that rings true. If you aren’t authentic in your Earth Day communications, your stakeholders — and your internal teams —…
Read MoreTurn on the news on any given day, and chances are there’s a crisis brewing somewhere in the world. The train wreck in East Palestine, Ohio. Bank failures. Tech workers being laid off in droves. A crypto CEO arrested. What do all of these crises have in common? Well, chances are there’s a comms team…
Read MoreSuddenly it’s everywhere you look: Stories about ChatGPT, Bing, Bard and even Taylor, a generative AI-powered tool specifically designed to create press releases, are cropping up everywhere. Your organization is looking to you for expertise on this new development, but you don’t have time to absorb everything that’s out there. Here’s what you need to…
Read MoreThe start of a new year means it’s time to begin collecting all that year-end data to feed the reporting cycle yet again. Annual reports, ESG reports, human capital management reports and any other kind of publication your company creates take a significant amount of time and energy to pull together. But they are solid…
Read MoreWhen we began planning our companywide retreat to Nashville, one thing we knew we wanted to do was to support women-owned businesses in the area. We’re a small, woman-owned business ourselves, and we love championing other women on similar professional paths. That’s how we found ourselves taking part in a grounding meditation session facilitated by…
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