The Summer of (Comms) Crises

By Melissa Mathews | July 8, 2022 | Comments Off on The Summer of (Comms) Crises

It’s getting hot in here. And we’re not talking about the weather. This summer, businesses and organizations are finding themselves in constant reaction mode due to quick-moving domestic and international developments. The Supreme Court’s reversal of Roe v Wade. Repeated mass shootings. Inflation, supply chain and recessionary concerns. The ongoing conflict in Ukraine.  It’s tempting…

Read More

Are You Still Linking In?

By Melissa Mathews | July 7, 2022 | Comments Off on Are You Still Linking In?

When LinkedIn started back in 2003, it was an effective networking tool for businesspeople. But lately, despite growing to include 830 million members worldwide, it’s become less useful as a tool to connect with colleagues and potential contacts.  What happened? For starters, it’s been overrun with spammy advertising. In just one 24-hour period a few…

Read More

Recognizing And Celebrating Others — Including Our Own Founder

By Nellie Betzen | July 6, 2022 | Comments Off on Recognizing And Celebrating Others — Including Our Own Founder

It was a hot and humid June morning in Houston, Texas, and I was uncomfortably eight months pregnant with twin boys. I could hear my 2-year-old daughter giggling as she played in the other room with her grandpa while I took a phone call that would prove to be life-changing.  The call was with Melissa…

Read More

Make Me Care: Why People Should Drive Your ESG Report 

By Katherine Brennecke | July 5, 2022 | Comments Off on Make Me Care: Why People Should Drive Your ESG Report 

Sustainability reporting is important — arguably essential.  You already know that — and so does everyone else. Just google “what percentage of companies publish a sustainability report,” and you’ll have so many metrics it will be hard to choose one to reference. So how can you ensure your report stands out?  Sustainability reports have evolved…

Read More

Your Brand Is Your Recruiting Tool

By Nellie Betzen | July 4, 2022 | Comments Off on Your Brand Is Your Recruiting Tool

I’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small tactic to make your company stand out.  When it comes to wooing…

Read More

Avoiding Assumptions in Employee Communications

By Tia Over | May 10, 2022 | Comments Off on Avoiding Assumptions in Employee Communications

Tia Over’s article for the Public Relations Society of America PRSay blog is a call-to-action for internal communicators to avoid assumptions in their employee comms. “Internal communications pros are duty-bound to represent the company’s interests while keeping employee delight a priority. Finding this balance can be challenging but, by introducing accountability and avoiding assumptions, employee communicators…

Read More

So You Want to Go Viral…

By Melissa Mathews | May 9, 2022 | Comments Off on So You Want to Go Viral…

If you have a hand in social media, you’ve probably dreamed of going viral. But have you considered what comes next? Getting thousands of likes, clicks and shares is only a first step. To maximize the opportunity, you’ll want to keep engaging your new audience and inspire them to act.  In March of 2021, the…

Read More

To Be or Not to Be Funny: How to Use Humor in Speechwriting 

By Nellie Betzen | May 9, 2022 | Comments Off on To Be or Not to Be Funny: How to Use Humor in Speechwriting 

Humor can be an effective engagement tactic in speechwriting, but it can also be disastrous if misused. See Jane Campion’s Critics Choice Awards acceptance speech blunder if you want a lesson in what NOT to do.   We’ve seen other famous people throughout history successfully humor us with their speeches. Comedy writer and actress Mindy Kaling…

Read More

A Closer Look at Juneteenth: A Q&A with Mel Jones, Director of Inclusion at Hoffman Construction Company

By Tia Over | May 9, 2022 | Comments Off on A Closer Look at Juneteenth: A Q&A with Mel Jones, Director of Inclusion at Hoffman Construction Company

In 2021, Juneteenth became a federal holiday commemorating the emancipation of enslaved African Americans and, as a result, many companies now include Juneteenth in their holiday calendar.   Mel Jones leads inclusion efforts at Hoffman Construction, the largest commercial construction firm in the Pacific Northwest, which engages a diverse workforce of over 700 employees including engineers,…

Read More

How to Ace That Home Video Shoot

By Melissa Mathews | May 5, 2022 | Comments Off on How to Ace That Home Video Shoot

The pandemic era has inspired communications professionals to find new ways to connect leaders with employees, customers and other stakeholders. With remote and hybrid work now permanently part of our lives, videos, webchats and remote media interviews are critical items in our executive communications toolkits. As a former news producer, I cringe at poorly shot…

Read More

Subscribe to The Bulb newsletter

The Bulb Mastheads-02

Categories

Download a Complimentary 2022 Content Planning Calendar