Nellie Betzen

Recognizing And Celebrating Others — Including Our Own Founder

It was a hot and humid June morning in Houston, Texas, and I was uncomfortably eight months pregnant with twin boys. I could hear my 2-year-old daughter giggling as she played in the other room with her grandpa while I took a phone call that would prove to be life-changing.  The call was with Melissa…

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Your Brand Is Your Recruiting Tool

I’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small tactic to make your company stand out.  When it comes to wooing…

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To Be or Not to Be Funny: How to Use Humor in Speechwriting 

Humor can be an effective engagement tactic in speechwriting, but it can also be disastrous if misused. See Jane Campion’s Critics Choice Awards acceptance speech blunder if you want a lesson in what NOT to do.   We’ve seen other famous people throughout history successfully humor us with their speeches. Comedy writer and actress Mindy Kaling…

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Tips for Navigating a Rebrand

One of our favorite things is helping clients tell their stories to the audiences who matter, and sometimes that means helping them define their brand or reinforcing their value proposition.    Last fall, we got to redefine our own brand by renaming our company, which is an exercise that doesn’t come around too often. Our company…

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