Your Brand Is Your Recruiting Tool

by Nellie Betzen | Jul 4, 2022 | Strategic Communications

I’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small...

To Be or Not to Be Funny: How to Use Humor in Speechwriting 

by Nellie Betzen | May 9, 2022 | Strategic Communications

Humor can be an effective engagement tactic in speechwriting, but it can also be disastrous if misused. See Jane Campion’s Critics Choice Awards acceptance speech blunder if you want a lesson in what NOT to do.   We’ve seen other famous people throughout...