Strategic Communications

The Summer of (Comms) Crises

It’s getting hot in here. And we’re not talking about the weather. This summer, businesses and organizations are finding themselves in constant reaction mode due to quick-moving domestic and international developments. The Supreme Court’s reversal of Roe v Wade. Repeated mass shootings. Inflation, supply chain and recessionary concerns. The ongoing conflict in Ukraine.  It’s tempting…

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Are You Still Linking In?

When LinkedIn started back in 2003, it was an effective networking tool for businesspeople. But lately, despite growing to include 830 million members worldwide, it’s become less useful as a tool to connect with colleagues and potential contacts.  What happened? For starters, it’s been overrun with spammy advertising. In just one 24-hour period a few…

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Your Brand Is Your Recruiting Tool

I’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small tactic to make your company stand out.  When it comes to wooing…

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Avoiding Assumptions in Employee Communications

Tia Over’s article for the Public Relations Society of America PRSay blog is a call-to-action for internal communicators to avoid assumptions in their employee comms. “Internal communications pros are duty-bound to represent the company’s interests while keeping employee delight a priority. Finding this balance can be challenging but, by introducing accountability and avoiding assumptions, employee communicators…

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So You Want to Go Viral…

If you have a hand in social media, you’ve probably dreamed of going viral. But have you considered what comes next? Getting thousands of likes, clicks and shares is only a first step. To maximize the opportunity, you’ll want to keep engaging your new audience and inspire them to act.  In March of 2021, the…

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To Be or Not to Be Funny: How to Use Humor in Speechwriting 

Humor can be an effective engagement tactic in speechwriting, but it can also be disastrous if misused. See Jane Campion’s Critics Choice Awards acceptance speech blunder if you want a lesson in what NOT to do.   We’ve seen other famous people throughout history successfully humor us with their speeches. Comedy writer and actress Mindy Kaling…

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When It’s Time to Meet the Media

Being interviewed for an online publication, podcast or any other type of media has a lot of similarities to public speaking; you’ve got to know your audience, prepare what you’ll say and practice, practice, practice. And like public speaking, a media interview can be just as intimidating. But there are things you can do to…

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PR May Be Ukraine’s Most Potent Weapon

In this PR Daily article, Melissa Mathews describes why Ukraine is winning the PR war. “The Ukrainian people, led by their young and charismatic President Volodymyr Zelenskyy, have become the underdogs we’re all rooting for. While I defer to others to comment on military strategy, as a communicator I can’t help but notice how well…

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Tips for Navigating a Rebrand

One of our favorite things is helping clients tell their stories to the audiences who matter, and sometimes that means helping them define their brand or reinforcing their value proposition.    Last fall, we got to redefine our own brand by renaming our company, which is an exercise that doesn’t come around too often. Our company…

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The Edelman Trust Barometer: What Does It All Mean?

The global public relations firm Edelman recently released its annual trust barometer, and it’s full of bad news for our institutions. The pandemic, politics and social unrest have eroded trust across the board, especially in media and government. As a result, people are looking for someone or something to trust. It’s an opportunity – but…

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