Strategic Communications

When we began planning our companywide retreat to Nashville, one thing we knew we wanted to do was to support women-owned businesses in the area. We’re a small, woman-owned business ourselves, and we love championing other women on similar professional paths.  That’s how we found ourselves taking part in a grounding meditation session facilitated by…

When I started my business in 2010, the United States was in the middle of the “Great Recession,” the worst economic downturn since the Great Depression. According to Department of Labor statistics, about 9 million jobs were lost in the two years before I founded The Mathews Group (now Spring Green Communications). Unemployment hit a…

So you’ve been asked to give a speech. Or was it “remarks”? And what’s the difference, anyway? Here at Spring Green Communications, we are experts at drafting speeches and remarks for our clients — oh, and presentations, too. Here’s what you need to know if you’re asked to deliver any of them.  Speech:  WHAT IT…

Most of us think we’re doing a pretty good job of sharing ideas and passing along helpful information to our team members.   And you probably are — when you remember to do it. But in today’s often-remote world, you may want to try some new ways to share ideas more deliberately and regularly.   Consider setting…

The holiday decorations went up in stores weeks ago, and you know what that means: It’s almost time for your annual viewing of the movie “Elf.”  When it came out in 2003, the movie, starring Will Ferrell as a human raised by Santa’s elves, became an instant holiday classic, perfect for family movie night at…

These days, it seems like I’m asked for a podcast recommendation every week. The good news is: I finally have an answer. Learn/Earn/Relearn, from University of Washington Continuum College Vice Provost Rovy Branon and UW Communication Leadership Co-Founder Hanson Hosein, is interesting, presents information in digestible chunks and makes me think in new ways —…

Traditional media may not be what it once was but it’s still an important channel to reach customers and key audiences. We picked the brain of one of our favorite pitch guys, Michael Lindenberger, about what organizations should keep in mind for their 2023 media engagement strategy.  Michael has seen the highs and lows of…

It’s getting hot in here. And we’re not talking about the weather. This summer, businesses and organizations are finding themselves in constant reaction mode due to quick-moving domestic and international developments. The Supreme Court’s reversal of Roe v Wade. Repeated mass shootings. Inflation, supply chain and recessionary concerns. The ongoing conflict in Ukraine.  It’s tempting…

When LinkedIn started back in 2003, it was an effective networking tool for businesspeople. But lately, despite growing to include 830 million members worldwide, it’s become less useful as a tool to connect with colleagues and potential contacts.  What happened? For starters, it’s been overrun with spammy advertising. In just one 24-hour period a few…

I’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small tactic to make your company stand out.  When it comes to wooing…