Strategic Communications

When we think about communication, most of us think first of words. But for a truly cohesive, immersive communications program, organizations should also consider how they go beyond the written word, using their whole creative toolbox. Visual elements play an important role in capturing attention, conveying messages and creating a memorable brand identity or campaign. …

CEOs frequently rise to the top based in part on charisma. They tend to be quick thinkers and quick talkers. But once they land in the corner office, they can’t just speak off the cuff anymore. Instead, the savvy ones turn to professional communicators to prepare for speeches, social media posts or media engagements. They…

In “Communications Lessons Inspired by Being a Coach,” Nellie Betzen writes about how her experiences on the court, as a player, a coach and a fan, influenced her comms career. Read the full story in PRsay.  by Nellie Betzen

As professional communicators, we get paid to use our words. But sometimes even the best wordsmiths need to stop talking and start listening. Check out this recent story by Spring Green’s Executive Vice President Tia Over about learning to embrace the sound of silence. Read the full story in Ragan.com. by Tia Over

When global public relations firm Edelman released its annual 2023 Trust Barometer, the big news for our clients was that trust is now considered the “ultimate currency.” A majority of survey respondents reported that they consider their employer to be more trustworthy than the media, corporations, governments, advertisers and (not surprisingly) social media. Wow —…

Turn on the news on any given day, and chances are there’s a crisis brewing somewhere in the world. The train wreck in East Palestine, Ohio. Bank failures. Tech workers being laid off in droves. A crypto CEO arrested.  What do all of these crises have in common? Well, chances are there’s a comms team…

When we began planning our companywide retreat to Nashville, one thing we knew we wanted to do was to support women-owned businesses in the area. We’re a small, woman-owned business ourselves, and we love championing other women on similar professional paths.  That’s how we found ourselves taking part in a grounding meditation session facilitated by…

When I started my business in 2010, the United States was in the middle of the “Great Recession,” the worst economic downturn since the Great Depression. According to Department of Labor statistics, about 9 million jobs were lost in the two years before I founded The Mathews Group (now Spring Green Communications). Unemployment hit a…

So you’ve been asked to give a speech. Or was it “remarks”? And what’s the difference, anyway? Here at Spring Green Communications, we are experts at drafting speeches and remarks for our clients — oh, and presentations, too. Here’s what you need to know if you’re asked to deliver any of them.  Speech:  WHAT IT…

Most of us think we’re doing a pretty good job of sharing ideas and passing along helpful information to our team members.   And you probably are — when you remember to do it. But in today’s often-remote world, you may want to try some new ways to share ideas more deliberately and regularly.   Consider setting…