Director of Client Accounts Nellie Betzen has nearly 15 years’ experience working in strategic communications and marketing roles. She has developed and executed communications campaigns for every audience – executives, employees, customers and consumers.

Before joining Spring Green Communications in 2019, Nellie’s career was in the energy industry. Having worked in a variety of communications roles, Nellie’s expertise ranges from public relations to executive communications, to advertising. She has delivered award-winning internal communications programs related to spin-offs, company culture and branding initiatives. She’s also managed consumer brands and developed marketing campaigns built on data and insights to boost increased sales, social media followers and brand awareness. From her work on B2B communications, she understands the important role the customer has in a company’s success and has successfully designed several communications platforms to reach and influence this stakeholder group.

At Spring Green, Nellie primarily focuses on the Phillips 66 and Argus Consulting accounts, providing content development, executive communication, DEI messaging, marketing strategy and annual publication support.

Nellie has a bachelor’s degree in Journalism & Public Relations and an MBA, both from Kansas State University. After living in Texas for eight years, she and her husband now reside back “home” in the Kansas City area. When not thinking about strategic communications, she keeps quite busy with her three young children and two dogs, but she wouldn’t have it any other way!

Connect with Nellie today.