Senior Director of Client Accounts Nellie Betzen nearly 20 years of experience in strategic communications, brand management and marketing. She has developed and executed communications campaigns for every audience, including board members, executives, employees, customers and consumers.

Before joining Spring Green Communications in 2019, Nellie spent nearly a decade working in the energy industry in Houston, TX. Nellie’s expertise ranges from public relations to executive communications to advertising. She has delivered award-winning internal communications programs related to spin-offs, company culture and branding initiatives. She’s also managed consumer brands and developed data-driven marketing campaigns to boost revenue, increase social media followers and enhance brand awareness. From her work on B2B communications, she understands the customer’s important role in a company’s success and has successfully designed several communications platforms to reach and influence this stakeholder group.

At Spring Green, Nellie primarily focuses on the Phillips 66 and Argus Companies accounts, providing content development, executive communication, culture messaging, marketing strategy and annual publication support. She is passionate about speechwriting and developing compelling messaging for internal and external events.

Nellie studied at Kansas State University, receiving a bachelor’s degree in Journalism and Public Relations, a minor in Leadership Studies and an MBA. She resides in the Kansas City area with her husband, three young kids and two dogs. She enjoys keeping up with her favorite sports teams and spending time with friends and family.

Connect with Nellie today.