PR May Be Ukraine’s Most Potent Weapon

In this PR Daily article, Melissa Mathews describes why Ukraine is winning the PR war.

“The Ukrainian people, led by their young and charismatic President Volodymyr Zelenskyy, have become the underdogs we’re all rooting for. While I defer to others to comment on military strategy, as a communicator I can’t help but notice how well Ukraine is navigating the battle for public opinion. They’re expertly using every tool in the communicator’s toolbox.”

Melissa Mathews, President & Founder, Spring Green Communications

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