In this Strategic Communications blog post, Tia Over writes about the essential human need to be heard, seen, and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense political environment. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles—the result: a new definition of professionalism.
” Our shared experiences deflated traditionally held beliefs that informality and productivity are mutually exclusive. In some ways, it has proven the inverse: getting real with our colleagues, with our customers, and with our community has drawn us closer together. It’s given us the why for working harder, working smarter, and delivering more value to those we serve. “
Tia Over, Executive vice president & Coo, Spring Green Communications
Read the full article on the PRSay blog.