As professional communicators, we get paid to use our words. But sometimes even the best wordsmiths need to stop talking and start listening. Check out this recent story by Spring Green’s Executive Vice President Tia Over about learning to embrace the sound of silence. Read the full story in Ragan.com. by Tia Over
Read MoreWhen we began planning our companywide retreat to Nashville, one thing we knew we wanted to do was to support women-owned businesses in the area. We’re a small, woman-owned business ourselves, and we love championing other women on similar professional paths. That’s how we found ourselves taking part in a grounding meditation session facilitated by…
Read MoreTraditional media may not be what it once was but it’s still an important channel to reach customers and key audiences. We picked the brain of one of our favorite pitch guys, Michael Lindenberger, about what organizations should keep in mind for their 2023 media engagement strategy. Michael has seen the highs and lows of…
Read MoreTia Over’s article for the Public Relations Society of America PRSay blog is a call-to-action for internal communicators to avoid assumptions in their employee comms. “Internal communications pros are duty-bound to represent the company’s interests while keeping employee delight a priority. Finding this balance can be challenging but, by introducing accountability and avoiding assumptions, employee communicators…
Read MoreIn 2021, Juneteenth became a federal holiday commemorating the emancipation of enslaved African Americans and, as a result, many companies now include Juneteenth in their holiday calendar. Mel Jones leads inclusion efforts at Hoffman Construction, the largest commercial construction firm in the Pacific Northwest, which engages a diverse workforce of over 700 employees including engineers,…
Read MoreIn this Strategic Communications blog post, Tia Over writes about the essential human need to be heard, seen, and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense political environment. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their…
Read MoreIn this Strategic Communications blog post, Tia Over writes about anticipating the right turns to take along the planning path and understanding the stakeholders that influence decision-making. Here are some approaches that professional communicators can take to work more collaboratively. ” As collaborative communicators, we shouldn’t be afraid to respectfully ask hard questions and challenge…
Read More