In this PR Daily article, Melissa Mathews describes why Ukraine is winning the PR war. “The Ukrainian people, led by their young and charismatic President Volodymyr Zelenskyy, have become the underdogs we’re all rooting for. While I defer to others to comment on military strategy, as a communicator I can’t help but notice how well…
Read MoreOne of our favorite things is helping clients tell their stories to the audiences who matter, and sometimes that means helping them define their brand or reinforcing their value proposition. Last fall, we got to redefine our own brand by renaming our company, which is an exercise that doesn’t come around too often. Our company…
Read MoreThe global public relations firm Edelman recently released its annual trust barometer, and it’s full of bad news for our institutions. The pandemic, politics and social unrest have eroded trust across the board, especially in media and government. As a result, people are looking for someone or something to trust. It’s an opportunity – but…
Read MoreIn this Strategic Communications blog post, Tia Over writes about the essential human need to be heard, seen, and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense political environment. Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their…
Read MoreIn this Strategic Communications blog post, Tia Over writes about anticipating the right turns to take along the planning path and understanding the stakeholders that influence decision-making. Here are some approaches that professional communicators can take to work more collaboratively. ” As collaborative communicators, we shouldn’t be afraid to respectfully ask hard questions and challenge…
Read More- « Previous
- 1
- 2
- 3