When I started my business in 2010, the United States was in the middle of the “Great Recession,” the worst economic downturn since the Great Depression. According to Department of Labor statistics, about 9 million jobs were lost in the two years before I founded The Mathews Group (now Spring Green Communications). Unemployment hit a…
Read MoreSo you’ve been asked to give a speech. Or was it “remarks”? And what’s the difference, anyway? Here at Spring Green Communications, we are experts at drafting speeches and remarks for our clients — oh, and presentations, too. Here’s what you need to know if you’re asked to deliver any of them. Speech: WHAT IT…
Read MoreMost of us think we’re doing a pretty good job of sharing ideas and passing along helpful information to our team members. And you probably are — when you remember to do it. But in today’s often-remote world, you may want to try some new ways to share ideas more deliberately and regularly. Consider setting…
Read MoreThe holiday decorations went up in stores weeks ago, and you know what that means: It’s almost time for your annual viewing of the movie “Elf.” When it came out in 2003, the movie, starring Will Ferrell as a human raised by Santa’s elves, became an instant holiday classic, perfect for family movie night at…
Read MoreESG is a hot topic, and while it’s in the news almost daily, the term is still often misunderstood. So let’s start by defining it. ESG stands for “Environmental, Social and Governance.” Investors use these three factors, along with traditional financial metrics, to measure investment decisions, and that’s why it’s critical to have a communications…
Read MoreThese days, it seems like I’m asked for a podcast recommendation every week. The good news is: I finally have an answer. Learn/Earn/Relearn, from University of Washington Continuum College Vice Provost Rovy Branon and UW Communication Leadership Co-Founder Hanson Hosein, is interesting, presents information in digestible chunks and makes me think in new ways —…
Read MoreTraditional media may not be what it once was but it’s still an important channel to reach customers and key audiences. We picked the brain of one of our favorite pitch guys, Michael Lindenberger, about what organizations should keep in mind for their 2023 media engagement strategy. Michael has seen the highs and lows of…
Read MoreWhen the pandemic struck and the world took time off from in-person meetings, most of us said goodbye to planning and attending special events like conferences, training sessions and workplace holiday gatherings. Now that we’re moving back to “normal,” where we see one another face-to-face, it’s time to brush up on what goes into organizing…
Read MoreIt’s getting hot in here. And we’re not talking about the weather. This summer, businesses and organizations are finding themselves in constant reaction mode due to quick-moving domestic and international developments. The Supreme Court’s reversal of Roe v Wade. Repeated mass shootings. Inflation, supply chain and recessionary concerns. The ongoing conflict in Ukraine. It’s tempting…
Read MoreWhen LinkedIn started back in 2003, it was an effective networking tool for businesspeople. But lately, despite growing to include 830 million members worldwide, it’s become less useful as a tool to connect with colleagues and potential contacts. What happened? For starters, it’s been overrun with spammy advertising. In just one 24-hour period a few…
Read MoreSubscribe to The Bulb newsletter
Thanks for subscribing! Look for upcoming newsletters in your mailbox.
