I’ve built some super slick recruiting brochures in my career, and I’m talking exciting shapes, folds and die cuts with compelling copy on every page. But while a well-designed brochure full of powerful messaging is an attractive recruiting tool, it’s just one small tactic to make your company stand out. When it comes to wooing…
Read MoreTia Over’s article for the Public Relations Society of America PRSay blog is a call-to-action for internal communicators to avoid assumptions in their employee comms. “Internal communications pros are duty-bound to represent the company’s interests while keeping employee delight a priority. Finding this balance can be challenging but, by introducing accountability and avoiding assumptions, employee communicators…
Read MoreIf you have a hand in social media, you’ve probably dreamed of going viral. But have you considered what comes next? Getting thousands of likes, clicks and shares is only a first step. To maximize the opportunity, you’ll want to keep engaging your new audience and inspire them to act. In March of 2021, the…
Read MoreHumor can be an effective engagement tactic in speechwriting, but it can also be disastrous if misused. See Jane Campion’s Critics Choice Awards acceptance speech blunder if you want a lesson in what NOT to do. We’ve seen other famous people throughout history successfully humor us with their speeches. Comedy writer and actress Mindy Kaling…
Read MoreIn 2021, Juneteenth became a federal holiday commemorating the emancipation of enslaved African Americans and, as a result, many companies now include Juneteenth in their holiday calendar. Mel Jones leads inclusion efforts at Hoffman Construction, the largest commercial construction firm in the Pacific Northwest, which engages a diverse workforce of over 700 employees including engineers,…
Read MoreThe pandemic era has inspired communications professionals to find new ways to connect leaders with employees, customers and other stakeholders. With remote and hybrid work now permanently part of our lives, videos, webchats and remote media interviews are critical items in our executive communications toolkits. As a former news producer, I cringe at poorly shot…
Read MoreJune & July Here’s a look at what’s happening in the world of professional development. Adobe 99U Conference June 3-5 | New York, NY The 99U Conference is a one-of-a-kind live experience that inspires creative professionals to bring their ideas to life and shape the future of the industry through keynotes, workshops and master classes. The…
Read MoreBeing interviewed for an online publication, podcast or any other type of media has a lot of similarities to public speaking; you’ve got to know your audience, prepare what you’ll say and practice, practice, practice. And like public speaking, a media interview can be just as intimidating. But there are things you can do to…
Read MoreIn this PR Daily article, Melissa Mathews describes why Ukraine is winning the PR war. “The Ukrainian people, led by their young and charismatic President Volodymyr Zelenskyy, have become the underdogs we’re all rooting for. While I defer to others to comment on military strategy, as a communicator I can’t help but notice how well…
Read MoreOne of our favorite things is helping clients tell their stories to the audiences who matter, and sometimes that means helping them define their brand or reinforcing their value proposition. Last fall, we got to redefine our own brand by renaming our company, which is an exercise that doesn’t come around too often. Our company…
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